Last week ShoreTel held its first industry analyst conference, in San Francisco. This was a good thing, as the subject of my blog, brand recognition, involves the analyst community too. I’m assuming the majority of my colleagues know who ShoreTel is – a purveyor of VoIP switches, contact center, and unified communications software – but I bet that not many of them previously knew ShoreTel to the depths we went last week. Even I didn’t, although I have to admit I should have as I’m married to a ShoreTel reseller, hear about them all the time, and use their products every day.

There are dozens of conferences and trade shows every year tugging at the attention spans and calendars of customers, prospects, and analysts alike. Next week we have two great competing shows in the VoIP, telephony and unified communications space with VoiceCon in Orlando and VON in San Jose. In that case with topics, products and vendors being equally represented at both, my decision to attend was based on time and geography more than anything. Not so with the new Voice Search Conference that was held in San Diego this week as it was a must attend event for me. We have a lot of shows to choose from, but so few focused on speech technologies as the driver, even if those technologies are now being applied to contact centers, UC, mobility applications and other areas.

Some of the most interesting presentations given at last week’s Voice Search conference in San Diego were focused on the contact center. These sessions honed in on four aspects of using speech in the contact center. The first, and most interesting to me, was using voice user interfaces (VUIs) and speech analytics to assist contact center agents to do their jobs more effectively, and also to improve automation of IVR front-ends to contact centers, to enhance the caller experience and agent portion of the call, if required. In this context voice search is really the convergence of speech recognition and analytics to provide contact center agents with information on their screens that they normally would have had to go type to search for.

This really is a story about audio conferencing and a meeting I had with Wyde Voice at the VON conference in San Jose yesterday. Unfortunately, its not about Reese’s Peanut Butter Cups, although that is pretty much what I had for lunch at the show with back to back vendor meetings (bless those vendor candy bowls). In any case, there were a number of great technical tidbits that Wyde offered up about their new wideband audio conferencing technology, but the one that grabbed me the most, that I’ll talk about first, is that they will be offering voice verification as part of audio conferencing, and this is something I haven’t seen or heard about before. Being the speech girl that I am, I like it. It’s like combining peanut butter and chocolate.